Behind the Scenes of My Latest Website Projects
5 months ago • 1 min readHi Reader, Spring is almost here, and Q1 is already wrapping up. I've been busy working on new patterns, graphic design projects and, websites! The latest site to launch is for Empire State Lifestyle Solutions, (ESLS) a concierge and home management service here in Western New York. When I start a website project, I don’t jump straight into design. I begin with messaging. I always use Donald Miller's StoryBrand framework to clarify who the customer is, what problem they’re facing, and how...
READ POSTA year of work: ilustration, patterns and branding
6 months ago • 1 min readHi Reader, Happy 2026! We are already half way through the month of January so I thought it's beyond time I shared my 2025 highlights: 50+ invitation designs 6 new greeting card designs 4 branding projects for clients 4 new client website designs (plus 2 underway) 3 local stores picking up my Buffalo mugs 3 pattern design collections 2 calendars designed and listed for sale I also supported a long-term client monthly on their website and other marketing needs, designed many client brochures...
READ POSTA holiday gift for you and tips for refreshing your brand
8 months ago • 2 min readOne of my all-time favorite holiday designs, available in my Spoonflower shop Hi Reader, Happy Holidays! I hope you're enjoying the season. If you're busy wrapping, take a second to download and print my illustrated gift tags that you can easily attach to your presents. It's my little gift to you, I'm thankful you're here and appreciate your support this past year! Download your holiday gift tags here. Branding refresh: Small changes make a difference Not every branding or website refresh...
READ POSTGiving Tuesday, and a quick personal update
8 months ago • 1 min readHi Reader, When we left Arizona and moved back to Western New York in 2011, I was on the job hunt in the design world—and getting nowhere fast. So, I took a leap and decided to go out on my own. My very first local project was a logo for our real estate attorney, the same one who helped close on our house. Through that job, I was introduced to Tracy Diina Communications, who handles the copywriting, PR, and basically everything else needed to help businesses and non-profits shine. That one...
READ POSTGratitude for a Year of Connection
8 months ago • 1 min readHi Reader, This Thanksgiving season, I’ve been reflecting on what a year of putting myself out there has meant. I’ve been in business for myself for almost 15 years now(!) I have always worked from home before it became commonplace, and sometimes it can be isolating. So this past year I decided to start showing up more—attending events, joining local meetups, and connecting with other creatives and business owners. I didn’t know what to expect. What I found was an incredible community of...
READ POSTFrom Hair Salons to Bookkeeping: A peek at two new sites I created
11 months ago • 1 min readHi Reader, If you're a business owner or designer, chances are you have a website! I first began designing websites way back in 1998. I've worked on sites for large Fortune 500 clients such as Whirlpool, HP, and art directed Experian's first site. Now I design websites for small businesses. I used to design exclusively in Wordpress, but depending upon the project, site builders are a great alternative. New site design for Parlour Williamsville My favorite platform for designing sites is...
READ POSTSummer studio update
12 months ago • 1 min readHi Reader, Summer is flying by! I have been trying to squeeze in some drawing and hand-lettering time, while still finding time to do all the (warm-weather) things! I hope you are enjoying your summer! Here are a few new greeting card designs: I used my hand-lettering and illustration skills for a fresh takeon this sympathy card. I spent over 17 years as a "baseball mom," so when this prompt came up in the latest Minted challenge, I jumped on the opportunity to create some vintage baseball...
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